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~person:"Belk, Russell W."
~subject:"Brand management"
~subject:"Materialism"
~subject:"Social web"
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Brand management
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107
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107
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12
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12
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11
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11
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10
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10
Russell W. Belk
10
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9
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Belk, Russell W.
Loureiro, Sandra Maria Correia
36
Phau, Ian
32
Ko, Eunju
27
Han, Heesup
25
Melewar, T. C.
25
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
19
Filieri, Raffaele
19
Guzman, Francisco
18
Japutra, Arnold
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Seo, Yuri
18
Veloutsou, Cleopatra
18
Bagozzi, Richard P.
17
MacInnis, Deborah J.
17
Pelsmacker, Patrick de
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Septianto, Felix
16
De Chernatony, Leslie
15
Khan, Imran
15
Usman, Osly
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Gázquez-Abad, Juan Carlos
14
Johnson, Lester W.
14
Kunkel, Thilo
14
Paul, Justin
14
Romaniuk, Jenni
14
Shimul, Anwar Sadat
14
Sung, Yongjun
14
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Legends in consumer behavior
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of
consumer
research
and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
4
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
5
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
6
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
7
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
8
You are what you can access : sharing and collaborative consumption online
Belk, Russell W.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1595-1600
Persistent link: https://www.econbiz.de/10010379258
Saved in:
9
Gift-giving, sharing, and consumption holidays
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383778
Saved in:
10
Materialism and consumer culture : questioning what matters in life
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383817
Saved in:
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