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~person:"Belk, Russell W."
~subject:"Brand management"
~subject:"Qualitative method"
~subject:"Social web"
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Brand management
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107
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107
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12
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12
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11
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11
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10
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10
Russell W. Belk
10
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9
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Belk, Russell W.
Loureiro, Sandra Maria Correia
36
Phau, Ian
32
Ko, Eunju
27
Melewar, T. C.
25
Han, Heesup
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Japutra, Arnold
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Seo, Yuri
18
Veloutsou, Cleopatra
18
Bagozzi, Richard P.
17
MacInnis, Deborah J.
17
Pelsmacker, Patrick de
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Septianto, Felix
16
De Chernatony, Leslie
15
Khan, Imran
15
Usman, Osly
15
Vrontis, Demetris
15
Fetscherin, Marc
14
Foroudi, Pantea
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Paul, Justin
14
Romaniuk, Jenni
14
Shimul, Anwar Sadat
14
Valette-Florence, Pierre
14
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Review of marketing research
2
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1
International marketing review
1
Journal of business research : JBR
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of
consumer
research
and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
4
Qualitative approaches to life course research : linking life story to gift giving
Minowa, Yuko
;
Belk, Russell W.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012257926
Saved in:
5
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
6
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
7
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
8
Qualitative
consumer
research
Belk, Russell W.
(
ed.
)
-
2017
-
First edition
Persistent link: https://www.econbiz.de/10011762235
Saved in:
9
Qualitative
consumer
research
Belk, Russell W.
(
ed.
)
-
2017
-
First edition
Front Cover -- Qualitative
Consumer
Research
-- Copyright Page -- Contents -- List of Contributors -- Editorial …
Persistent link: https://www.econbiz.de/10012683681
Saved in:
10
Qualitative
consumer
research
Belk, Russell W.
(
ed.
)
-
2017
-
First edition
interviews, projective measures, netnography, videography, qualitative marketing and
consumer
research
help put flesh on the …
Persistent link: https://www.econbiz.de/10012050277
Saved in:
1
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