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~person:"Belk, Russell W."
~subject:"Brand management"
~subject:"Social web"
~subject:"Theory"
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Brand management
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Consumer behaviour
107
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107
Welt
12
World
12
Theorie
11
Consumption theory
10
Konsumtheorie
10
Russell W. Belk
10
Cultural identity
9
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9
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9
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English
19
French
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Belk, Russell W.
Loureiro, Sandra Maria Correia
36
Huber, Frank
33
Phau, Ian
32
Bauer, Hans H.
30
Anderson, Simon P.
27
Ko, Eunju
27
Melewar, T. C.
26
Han, Heesup
25
Hruschka, Harald
24
Bagozzi, Richard P.
23
Sarkar, Abhigyan
23
Swoboda, Bernhard
23
Bang, Nguyen
22
Gierl, Heribert
22
Keller, Kevin Lane
22
Diamantopoulos, Adamantios
21
Herrmann, Andreas
21
Hollebeek, Linda D.
21
Janssen, Maarten C. W.
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
21
Wiedmann, Klaus-Peter
21
Decker, Reinhold
20
Dwivedi, Yogesh Kumar
20
Kerschbamer, Rudolf
20
Filieri, Raffaele
19
Grunert, Klaus G.
19
Inderst, Roman
19
MacInnis, Deborah J.
19
Martínez-López, Francisco J.
19
Postlewaite, Andrew
19
Seo, Yuri
19
Blundell, Richard W.
18
Dawes, John
18
Dellaert, Benedict G. C.
18
Guzman, Francisco
18
Japutra, Arnold
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
18
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1
Summer Educators' Conference <1984, Chicago, Ill.>
1
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4
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2
AMA educators' proceedings
1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Legends in consumer behavior
1
Les outils de l'économiste à l'épreuve ; 1
1
Psychology & marketing
1
Routledge companions in business, management and accounting
1
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1
The Cambridge handbook of psychology and economic behaviour
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
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20
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1
The digital frontier as a liminal space
Belk, Russell W.
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 167-173
Persistent link: https://www.econbiz.de/10014470781
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of
consumer
research
and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
4
Enchantment and perpetual desire : theorizing disenchanted enchantment and technology adoption
Belk, Russell W.
;
Weijo, Henri
;
Kozinets, Robert V.
- In:
Marketing theory
21
(
2021
)
1
,
pp. 25-52
Persistent link: https://www.econbiz.de/10012484422
Saved in:
5
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
6
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
7
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
8
Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.
;
Rose, Alexander S.
- In:
Marketing theory
16
(
2016
)
1
,
pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
Saved in:
9
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
10
You are what you can access : sharing and collaborative consumption online
Belk, Russell W.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1595-1600
Persistent link: https://www.econbiz.de/10010379258
Saved in:
1
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