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~person:"Bellenger, Danny N."
~person:"Homburg, Christian"
~subject:"Brand image"
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Search: subject:"B-to-B-Marketing"
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Brand image
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Beziehungsmarketing
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
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Markenführung
5
Relationship marketing
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business-to-business marketing
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Economics of information
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Firm performance
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Informationsökonomik
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Salespeople
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Theorie
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Theory
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Unternehmenserfolg
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Verkauf
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Brand
3
Bundling strategy
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Leistungsbündel
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Markenimage
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Marketing management
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Marketingmanagement
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Causality analysis
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Bellenger, Danny N.
Homburg, Christian
Biedenbach, Galina
4
Christodoulides, George
4
Brown, Brian P.
3
Glynn, Mark S.
3
Krause, Juliane
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Ahearne, Michael
2
Anees-ur-Rehman, Muhammad
2
Bausback, Nadine
2
Bengtsson, Maria
2
Brown, Brian
2
Casidy, Riza
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Ferguson, Jodie L.
2
Hughes, Douglas E.
2
Ivanova-Gongne, Maria
2
Jiang, Yanxin
2
Koporcic, Nikolina
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Nyström, Anna-Greta
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Richter, Markus
2
Romaniuk, Jenni
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Törnroos, Jan-Åke
2
Zablah, Alex R.
2
Zhang, Jing
2
Aagerup, Ulf
1
Adeola, Ogechi
1
Ahmad, Fayez
1
Alexander, Jacob
1
Allison, Lee
1
Amoako, George Kofi
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Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
3
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1
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
2
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
3
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
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