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~person:"Bellenger, Danny N."
~person:"Homburg, Christian"
~subject:"Erfolgsfaktor"
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Erfolgsfaktor
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
7
Supplier relationship management
7
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6
Deutschland
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5
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business-to-business marketing
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Economics of information
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Firm performance
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Informationsökonomik
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Theory
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Unternehmenserfolg
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Verkauf
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Bellenger, Danny N.
Homburg, Christian
Adamson, Brent
3
Baumgarth, Carsten
3
Dixon, Matthew
3
Fritz, Wolfgang
3
Belz, Christian
2
Bonnemeier, Sebastian
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Brown, Carlton
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Raffée, Hans
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Richter, Markus
2
Schmitz, Christian
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Schultheiss, Björn
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Seebacher, Uwe G.
2
Shankar, Bala
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Sieck, Hartmut
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Toman, Nicholas
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Ulaga, Wolfgang
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Voeth, Markus
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Weibel, Michael
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Wieseke, Jan
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Ahearne, Michael
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Alavi, Sascha
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Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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1
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
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Der erfolgreiche Weg zum Systemanbieter : strategische Neuausrichtung von Industriegüterunternehmen
Homburg, Christian
;
Kühlborn, Sven
-
2003
Persistent link: https://www.econbiz.de/10013430046
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