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~person:"Bellenger, Danny N."
~person:"Homburg, Christian"
~subject:"Konsumentenverhalten"
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Search: subject:"B-to-B-Marketing"
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Konsumentenverhalten
B-to-B-Marketing
23
Business-to-business marketing
23
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Beziehungsmarketing
5
Brand management
5
Consumer behaviour
5
Markenführung
5
Relationship marketing
5
business-to-business marketing
5
Economics of information
4
Firm performance
4
Informationsökonomik
4
Salespeople
4
Selling
4
Theorie
4
Theory
4
Unternehmenserfolg
4
Verkauf
4
Verkaufspersonal
4
Brand
3
Brand image
3
Bundling strategy
3
Leistungsbündel
3
Markenartikel
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Befragung
2
Causality analysis
2
Customer satisfaction
2
Erfolgsfaktor
2
Estimation
2
Interview
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Kausalanalyse
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Kundenzufriedenheit
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Bellenger, Danny N.
Homburg, Christian
Mohan, Mayoor
5
Casidy, Riza
4
Klarmann, Martin
4
Nyadzayo, Munyaradzi W.
4
Brown, Brian P.
3
Bush, Alan J.
3
Johnston, Wesley J.
3
Krafft, Manfred
3
Moncrief, William C.
3
Rangarajan, Deva
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Anaza, Nwamaka A.
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bosukonda, Narendra
2
Brown, Brian
2
Buvaneswari, P. S.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Kowalkowski, Christian
2
Kuppelwieser, Volker
2
Lilien, Gary L.
2
Lüders, Maximilian
2
MacDonald, Emma K.
2
Malthouse, Edward C.
2
Matanda, Margaret J.
2
Melero-Polo, Iguácel
2
Mittal, Vikas
2
Murray, Chase
2
Narus, James A.
2
Paesbrugghe, Bert
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Journal of marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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ECONIS (ZBW)
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
3
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
4
Sind Marken im Industriegüterbereich relevant?
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 399-413)
.
2008
Persistent link: https://www.econbiz.de/10003588786
Saved in:
5
Messung und Management von Kundenzufriedenheit in Industriegüterunternehmen
Homburg, Christian
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 313-340)
.
1995
Persistent link: https://www.econbiz.de/10001291069
Saved in:
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