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~person:"Bellenger, Danny N."
~person:"Homburg, Christian"
~subject:"Marketing management"
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Marketing management
B-to-B-Marketing
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Bellenger, Danny N.
Homburg, Christian
Kleinaltenkamp, Michael
9
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Grewal, Rajdeep
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Lilien, Gary L.
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Lim, Weng Marc
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Journal of marketing
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ECONIS (ZBW)
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Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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