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~person:"Bellenger, Danny N."
~person:"Kumar, V."
~person:"Ordanini, Andrea"
~subject:"Contingency theory"
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Search: subject:"B-to-B-Marketing"
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The ties that bind : how cooperative norms and readiness to change shape the role of established relationships in business-to-business e-commerce
Ordanini, Andrea
- In:
Journal of business-to-business marketing
18
(
2011
)
3
,
pp. 276-304
Persistent link: https://www.econbiz.de/10009348558
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