//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellenger, Danny N."
~person:"Lilien, Gary L."
~person:"Pförtsch, Waldemar A."
~subject:"Managers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Managers
Business-to-business marketing
29
B-to-B-Marketing
28
Business-to-Business-Marketing
13
Lieferantenmanagement
9
Supplier relationship management
9
Investitionsgütermarketing
8
Brand management
6
Markenführung
6
Marketingtheorie
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketing theory
4
Marketingmanagement
4
Relationship marketing
4
Salespeople
4
Selling
4
Verkauf
4
Verkaufspersonal
4
business-to-business marketing
4
Brand image
3
Markenimage
3
Markenpolitik
3
Customer data
2
Economics of information
2
Feldforschung
2
Field research
2
Führungskräfte
2
Informationsökonomik
2
Knowledge management
2
Kundendaten
2
Marketing
2
Qualitative research
2
Wissensmanagement
2
Absatz
1
Aufsatzsammlung
1
B2B
1
Beschaffung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Bellenger, Danny N.
Lilien, Gary L.
Pförtsch, Waldemar A.
Harmancioglu, Nukhet
3
Åge, Lars-Johan
3
Bistritz, Stephen J.
2
Calantone, Roger J.
2
Goldman, Arieh
2
Grinstein, Amir
2
Read, Nicholas A. C.
2
Song, Michael
2
Abu Farha, Allam K.
1
Ahmed, Zafar U.
1
Al-Kwifi, Osama Sam
1
Anaza, Nwamaka
1
Badrinarayanan, Vishag
1
Baldauf, Artur
1
Baraldi, Enrico
1
Boles, James Sanders
1
Boyd, D. Eric
1
Bruton, Garry D.
1
Böhm, Vera
1
Böhm, Vera L.
1
Calantone, Roger
1
Capon, Noel
1
Cron, William L.
1
Di Benedetto, Anthony
1
Di Benedetto, C. Anthony
1
Diekmann, Christiane
1
Donthu, Naveen
1
Dreher, Sebastian
1
Durmusoglu, Serdar S.
1
Easton, Geoff
1
Filatotchev, Igor
1
Granot, Elad
1
Grewal, Rajdeep
1
Grossenbacher, Samuel
1
Gupta, Aditya
1
Gustavsson, Bengt
1
Henneberg, Stephan
1
Hietanen, Joel
1
Hinterhuber, Andreas
1
Huang, Yanyi
1
more ...
less ...
Published in...
All
Business-to-business marketing management : strategies, cases and solutions
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
2
What's a
business-to-business
company? : B2B knowledge of future business leaders
Pförtsch, Waldemar A.
;
Scheel, Hendrik
- In:
Business-to-business marketing management : strategies, …
,
(pp. 263-282)
.
2012
Persistent link: https://www.econbiz.de/10009532703
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->