//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellenger, Danny N."
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Investitionsgütermarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
B-to-B-Marketing
6
Business-to-business marketing
6
Economics of information
2
Informationsökonomik
2
Absatz
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Charles Edward Lindblom
1
Complexity management
1
Consumer behaviour
1
Customer data
1
Customer satisfaction
1
Feldforschung
1
Field research
1
Information behaviour
1
Informationsverhalten
1
Key account management
1
Key-Account-Management
1
Knowledge management
1
Komplexitätsmanagement
1
Konsumentenverhalten
1
Kundendaten
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
Material requirements
1
Materialbedarf
1
Organisationale Entscheidung
1
Organisationstheorie
1
Organization theory
1
Organizational behaviour
1
Organizational decision-making
1
Partial least squares
1
Partielle kleinste Quadrate
1
Performance management
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bellenger, Danny N.
Brown, Brian P.
3
Christodoulides, George
3
Worm, Stefan
3
Hollmann, Sabine
2
Homburg, Christian
2
Johnston, Wesley J.
2
Richter, Markus
2
Schmitt, Jens
2
Zablah, Alex R.
2
Abramič, Bor
1
Adeola, Ogechi
1
Aggrawal, Deepti
1
Ahmed, Zafar U.
1
Al-Kwifi, Sam O.
1
Allison, Lee
1
Amrouche, Nawel
1
Anand, Adarsh
1
Anaza, Nwamaka A.
1
Anees-ur-Rehman, Muhammad
1
Bansal, Gunjan
1
Baumgarth, Carsten
1
Bazing, Edgar
1
Bellenger, Danny
1
Belz, Christian
1
Biesalski, Alexander
1
Blanchet, Pierre
1
Braimah, Stephen Mahama
1
Brandes, Fritz
1
Bratina, Danijel
1
Brown, Brian
1
Burmann, Christoph
1
Capon, Noel
1
Cassia, Fabio
1
Chitturi, Pallavi
1
Cid, Allan
1
Coleman, Darren Andrew
1
Dash, Satyabhusan
1
Davis, Donna F.
1
De Chernatony, Leslie
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->