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~person:"Bellenger, Danny N."
~subject:"Komplexitätsmanagement"
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Komplexitätsmanagement
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Bellenger, Danny N.
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Industrial marketing management : the international journal for industrial and high-tech firms
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What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
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