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~person:"Bellert, Nicole"
~person:"Cheong, Hyuk Jun"
~person:"Dowlatshahi, Shad"
~subject:"Online-Handel"
~subject:"Werbung"
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Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
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