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~person:"Bellizzi, Joseph A."
~subject:"Markenartikel"
~type:"article"
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Bellizzi, Joseph A.
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Journal of retailing
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Consumer perceptions of national, private, and generic brands
Bellizzi, Joseph A.
- In:
Journal of retailing
57
(
1981
)
4
,
pp. 56-70
Persistent link: https://www.econbiz.de/10001898559
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