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~person:"Bellman, Steven"
~person:"Bergkvist, Lars"
~subject:"United States"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
31
Werbewirkung
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Advertising
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11
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11
Consumer behaviour
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Bellman, Steven
Bergkvist, Lars
Kaiser, Harry M.
10
Mueller, Barbara
9
Diehl, Sandra
7
Cheong, Yunjae
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
5
Tucker, Catherine
5
Bakir, Aysen
4
Choi, Yung Kyun
4
Gao, Zhihong
4
Goldfarb, Avi
4
Hartmann, Wesley R.
4
Kim, Kihan
4
Muehling, Darrel D.
4
Okazaki, Shintaro
4
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4
Terlutter, Ralf
4
Yoon, Hye Jin
4
Zheng, Yuqing
4
Allcott, Hunt
3
Bart, Yakov
3
Burton, Scot
3
Calder, Bobby J.
3
Carlson, Les
3
Gordon, Brett R.
3
Huh, Jisu
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Jeong, Yongick
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Jin, Ginger Zhe
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Kareklas, Ioannis
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Koinig, Isabell
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Liaukonyte, Jura
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Liu, Donald J.
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3
Russell, Cristel Antonia
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Schmit, Todd M.
3
Spotts, Harlan E.
3
Stafford, Marla Royne
3
Taylor, Charles Raymond
3
Torres, Ivonne M.
3
Weinberger, Marc G.
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Journal of advertising research
1
Journal of marketing communications
1
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ECONIS (ZBW)
2
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Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
2
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
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