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~person:"Bellman, Steven"
~person:"Bronnenberg, Bart J."
~type_genre:"Abstract"
~type_genre:"Article in journal"
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Search: subject_exact:"Digitales Fernsehen"
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Digital broadcast
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Digitaler Rundfunk
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Großbritannien
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Bellman, Steven
Bronnenberg, Bart J.
Clement, Michel
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
2
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
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