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~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"Hong Kong"
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Search: subject_exact:"Werbekontaktanalyse"
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Hong Kong
Advertising effects
35
Werbewirkung
35
Advertising
20
Werbung
19
Consumer behaviour
17
Konsumentenverhalten
17
Fernsehwerbung
14
Television advertising
14
Internet marketing
11
Online-Marketing
11
Hongkong
7
Jugendliche
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6
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Geschlecht
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Brand management
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Experiment
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Celebrity endorsement
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Gender roles
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Bellman, Steven
Chan, Kara
Chan, Fong Yee
2
Ng, Yu Leung
2
Agante, Luisa
1
Cao, Kang Hua
1
Chan, Hung Fai
1
Cheung, Fanny Sau-Lan
1
Cheung, Wing Yi
1
Diehl, Sandra
1
Doong, Her-Sen
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Fam, Kim Shyan
1
Fan, Fei
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Fung, Maggie S. K.
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1
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1
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1
Law, Rob
1
Leung, Chi-hong
1
Leung, Vivienne
1
Leung, Wing-fai
1
Luk, Edwin K.
1
Moon, Young Sook
1
Mueller, Barbara
1
Opree, Suzanna J.
1
Prendengast, Gerald
1
Shi, Jingyuan
1
Song, Haiyan
1
Tang, Felix
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Terlutter, Ralf
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Thanaseelen Rajasakran
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Tsang, Lennon
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Van der Veen, Robert
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Wai, King Ting
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Wang, Hui-Chih
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Williams, Russell B.
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Woo, Chi-keung
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Young consumers : insight and ideas for responsible marketers
2
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
International review on public and non-profit marketing
1
Journal of marketing communications
1
The journal of consumer marketing
1
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ECONIS (ZBW)
7
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1
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
4
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
5
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
6
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
7
Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 343-357)
.
2006
Persistent link: https://www.econbiz.de/10003378188
Saved in:
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