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~person:"Bellman, Steven"
~person:"Eisend, Martin"
~person:"Franses, Philip Hans"
~subject:"Markenimage"
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Advertising effects
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Bellman, Steven
Eisend, Martin
Franses, Philip Hans
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Gierl, Heribert
8
Bauer, Hans H.
7
Sreejesh, S.
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Vashisht, Devika
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Verhellen, Yann
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Arora, Nilesh
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Bang Nguyen Viet
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Draganska, Michaela
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Herrmann, Jean-Luc
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Jang, Soocheong
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Motta, Massimo
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer marketing
1
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ECONIS (ZBW)
3
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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