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~person:"Bellman, Steven"
~person:"Esch, Franz-Rudolf"
~subject:"Interaktive Medien"
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Search: subject_exact:"Werbekontaktanalyse"
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Interaktive Medien
Advertising effects
57
Werbewirkung
57
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
19
Werbung
19
Brand management
15
Deutschland
15
Germany
15
Markenführung
15
Fernsehwerbung
12
Television advertising
12
Theorie
12
Theory
12
Internet marketing
10
Online-Marketing
10
Marketing management
9
Marketingmanagement
9
Brand
7
Brand image
7
Markenartikel
7
Markenimage
7
Integriertes Management
6
Kommunikation
6
Perception
6
Psychology of advertising
6
Wahrnehmung
6
Werbepsychologie
6
Wirkungsanalyse
6
Experiment
5
Advertising planning
4
Interactive media
4
Neuromarketing
4
Werbeplanung
4
Advertising media
3
Emotion
3
Internet
3
Werbeträger
3
Aromastoff
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English
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Bellman, Steven
Esch, Franz-Rudolf
Cauberghe, Verolien
3
Pelsmacker, Patrick de
3
Kiss, Greg
2
Antheunis, Marjolijn L.
1
Arora, Taanika
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Asdemir, Kursad
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Bandyopadhyay, Subhajyoti
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Baron, Shawn D.
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1
Chung, Te-Lin Doreen
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Ciorciari, Joseph
1
Daschmann, Gregor
1
Davis, Robert
1
Dinev, Tamara
1
Edell, Julie A.
1
Fennis, Bob Michaël
1
Fiore, Ann Marie
1
Fransen, Marieke
1
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1
Garbayo, Amaya
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Gold, Joshua
1
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1
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1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
3
Effects of interactive and imagery-strong websites
Kiss, Greg
;
Esch, Franz-Rudolf
- In:
International advertising and communication : current …
,
(pp. 361-377)
.
2006
Persistent link: https://www.econbiz.de/10003378191
Saved in:
4
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
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