//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellman, Steven"
~person:"Poels, Karolien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
32
Werbewirkung
32
Advertising
16
Werbung
15
Consumer behaviour
12
Internet marketing
12
Konsumentenverhalten
12
Online-Marketing
12
Fernsehwerbung
11
Television advertising
11
Brand management
5
Emotion
5
Markenführung
5
Computerspiel
4
Experiment
4
Video game
4
Gender
3
Geschlecht
3
Perception
3
Social Web
3
Social web
3
Wahrnehmung
3
Biometrics
2
Biometrie
2
Brand image
2
Eye-tracking
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Jugendliche
2
Markenimage
2
Media usage
2
Mediennutzung
2
Native advertising
2
Product Placement
2
Product placement
2
Social network
2
Soziales Netzwerk
2
Television
2
USA
2
more ...
less ...
Online availability
All
Undetermined
15
Free
5
Type of publication
All
Article
27
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
32
Author
All
Bellman, Steven
Poels, Karolien
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Huber, Frank
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
Bergkvist, Lars
13
more ...
less ...
Published in...
All
Journal of marketing communications
6
Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of media business studies
1
KUL Working Paper
1
MO
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
31
-
32
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
Saved in:
32
Changing roles, changing preferences? : The dual impact of gender identity on preferences for sex specific advertising stimuli
Poels, Karolien
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002914085
Saved in:
First
Prev
1
2
3
4
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->