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~person:"Bellman, Steven"
~person:"Uribe, Rodrigo"
~subject:"Effectiveness"
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Bellman, Steven
Uribe, Rodrigo
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
Uribe, Rodrigo
;
Labra, Rafael
;
Manzur, Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 703-730
Persistent link: https://www.econbiz.de/10013209395
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2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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