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~person:"Bellman, Steven"
~subject:"Interaktive Medien"
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Interaktive Medien
Advertising effects
18
Werbewirkung
18
Fernsehwerbung
11
Television advertising
11
Advertising
8
Consumer behaviour
8
Internet marketing
8
Konsumentenverhalten
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Online-Marketing
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Werbung
7
Brand management
4
Markenführung
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Experiment
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Perception
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Wahrnehmung
3
Biometrics
2
Biometrie
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Brand image
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Eye-tracking
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Fernsehen
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Interactive media
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Markenimage
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Media usage
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Mediennutzung
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Television
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USA
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United States
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Video advertising
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Advertising appeals
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Attention
1
Brand
1
Brand extension
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Brand familiarity
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Cause-related advertising
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Computerspiel
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Construal level theory
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Digitale Dienste
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Dynamic human-centric communication systems theory
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Bellman, Steven
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Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
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