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~person:"Belz, Christian"
~person:"Geiger, Ingmar"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~person:"Pei, Zhi"
~subject:"Direktmarketing"
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Search: subject:"B-to-B-Marketing"
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Direktmarketing
B-to-B-Marketing
51
Business-to-business marketing
51
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
10
Relationship marketing
10
Business-to-Business-Marketing
8
Marketing management
8
Marketingmanagement
8
Customer value
7
Investitionsgütermarketing
7
Kundenwert
7
Verkauf
7
Selling
6
Brand management
5
Markenführung
5
Negotiation techniques
5
Negotiations
5
Salespeople
5
Verhandlungen
5
Verhandlungstechnik
5
Verkaufspersonal
5
Direct marketing
4
Experiment
4
Marketing theory
4
Marketingtheorie
4
Physical distribution
4
Project management
4
Projektmanagement
4
Vertrieb
4
business-to-business marketing
4
Angebotsbearbeitung
3
Auftragsabwicklung
3
B2B marketing
3
Bargaining theory
3
Consumer behaviour
3
Contract
3
Financial Engineering
3
Financial engineering
3
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German
3
English
2
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Belz, Christian
Geiger, Ingmar
Kumar, V.
Lilien, Gary L.
Pei, Zhi
Fredebeul-Krein, Tobias
6
Kleinaltenkamp, Michael
6
Jacob, Frank
3
Falkenreck, Christine
2
Fließ, Sabine
2
Krafft, Manfred
2
Kreutzer, Ralf T.
2
Lasogga, Frank
2
Schmitz, Christian
2
Bernet, Hansruedi
1
Bruns, Jürgen
1
Bucheli, Albert
1
Chatterjee, Sharmila C.
1
Chung, Chiayin
1
Frei, Flavio
1
Frenzen, Heiko
1
Good, Daniel
1
Haedrich, Holger
1
Häusler, Eduard
1
Jones, Susan K.
1
Kim, Kihyun Hannah
1
Kraft, Manfred
1
McFarland, Richard G.
1
Merbold, Claus
1
Möhringer, Simon
1
Parvinen, Petri
1
Pepels, Werner
1
Pesch, Michael
1
Petersen, Kay Uwe
1
Plinke, Wulff
1
Pöyry, Essi
1
Sengupta, Sanjit
1
Stevens, Ruth P.
1
Yan, Ruiliang
1
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Published in...
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Dialogmarketing 'revisited'
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Schriften zu Dialogmarketing 'revisited'
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Mehr Zeit für Kunden : Kundenkontaktpersonen entlasten und mit Dialogmarketing flankieren
Belz, Christian
;
Bucheli, Albert
;
Frei, Flavio
;
Good, Daniel
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 223-265)
.
2011
Persistent link: https://www.econbiz.de/10008747972
Saved in:
3
Retail services and firm profit in a dual-channel
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 306-314
Persistent link: https://www.econbiz.de/10003864561
Saved in:
4
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
5
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften: Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10004923116
Saved in:
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