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~person:"Belz, Christian"
~person:"Geiger, Ingmar"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~subject:"Bargaining theory"
~subject:"Direktmarketing"
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Search: subject:"B-to-B-Marketing"
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Bargaining theory
Direktmarketing
B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
13
Supplier relationship management
13
Beziehungsmarketing
10
Relationship marketing
10
Business-to-Business-Marketing
8
Customer value
7
Investitionsgütermarketing
7
Kundenwert
7
Marketing management
7
Marketingmanagement
7
Verkauf
7
Selling
6
Brand management
5
Markenführung
5
Negotiation techniques
5
Negotiations
5
Salespeople
5
Verhandlungen
5
Verhandlungstechnik
5
Verkaufspersonal
5
Experiment
4
Marketing theory
4
Marketingtheorie
4
Physical distribution
4
Project management
4
Projektmanagement
4
Vertrieb
4
business-to-business marketing
4
Angebotsbearbeitung
3
Auftragsabwicklung
3
Consumer behaviour
3
Contract
3
Direct marketing
3
Financial Engineering
3
Financial engineering
3
Konsumentenverhalten
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Belz, Christian
Geiger, Ingmar
Kumar, V.
Lilien, Gary L.
Fredebeul-Krein, Tobias
6
Kleinaltenkamp, Michael
6
Jacob, Frank
3
Falkenreck, Christine
2
Fließ, Sabine
2
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2
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2
Lasogga, Frank
2
Schmitz, Christian
2
Adachi, Takanori
1
Beckert, Walter
1
Bernet, Hansruedi
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Bischoff, Lena
1
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1
Bucheli, Albert
1
Chatterjee, Sharmila C.
1
Chung, Chiayin
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Frei, Flavio
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Dialogmarketing 'revisited'
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
Schriften zu Dialogmarketing 'revisited'
1
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
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1
Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Disentangling complexity : how negotiators identify and handle issue-based complexity in business-to-business negotiation
Laubert, Christoph
;
Geiger, Ingmar
- In:
Journal of business economics : JBE
88
(
2018
)
9
,
pp. 1061-1103
Persistent link: https://www.econbiz.de/10011928850
Saved in:
4
A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
5
Mehr Zeit für Kunden : Kundenkontaktpersonen entlasten und mit Dialogmarketing flankieren
Belz, Christian
;
Bucheli, Albert
;
Frei, Flavio
;
Good, Daniel
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 223-265)
.
2011
Persistent link: https://www.econbiz.de/10008747972
Saved in:
6
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
7
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften: Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10004923116
Saved in:
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