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~person:"Ben Ali, Miryam"
~subject:"Verbraucher"
~type_genre:"Bibliografie"
~type_genre:"Book section"
~type_genre:"Dissertation"
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Handbook of research on IoT, digital transformation, and the future of global marketing
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The digital transformation of companies : an opportunity to co-create value with the consumer
Ben Ali, Miryam
;
El Fidha, Chokri
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 27-43)
.
2021
Persistent link: https://www.econbiz.de/10012816041
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