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~person:"Bendisch, Franziska"
~person:"Florent-Treacy, Elizabeth"
~person:"Keefer, Philip"
~person:"Sonnenfeld, Jeffrey A."
~subject:"Brand equity"
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Steve Jobs' immortal quest and the heroic persona
Sonnenfeld, Jeffrey A.
- In:
Journal of business and management : JBM
19
(
2013
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10010240803
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Fame and fortune : a conceptual model of CEO brands
Bendisch, Franziska
;
Larsen, Gretchen
;
Trueman, Myfanwy
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 596-614
Persistent link: https://www.econbiz.de/10009733006
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