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~person:"Benlian, Alexander"
~person:"Chintagunta, Pradeep K."
~subject:"E-commerce"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
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