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~person:"Benner, Eckhard"
~person:"Johnson, Ray"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Place-based marketing and regional branding strategy perspectives in the California wine industry
Bruwer, Johan
;
Johnson, Ray
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003942057
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