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~person:"Benner, Mary"
~subject:"Globalisierung"
~subject:"long tail"
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Benner, Mary
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Strategic management journal
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Changing the channel : digitization and the rise of "middle tail" strategies
Benner, Mary
;
Waldfogel, Joel
- In:
Strategic management journal
44
(
2023
)
1
,
pp. 264-287
Persistent link: https://www.econbiz.de/10013474120
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