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~person:"Bente, Klaus"
~person:"Dichtl, Erwin"
~subject:"Theory"
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
Persistent link: https://www.econbiz.de/10012879385
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Product placement : entscheidungsrelevante Aspekte in der Werbepolitik
Bente, Klaus Alexander
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Bente, Klaus
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1990
Persistent link: https://www.econbiz.de/10010224132
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