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~person:"Benz, M. A."
~person:"Foellmi, Reto"
~person:"Halbheer, Daniel"
~source:"usbk"
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Benz, M. A.
Foellmi, Reto
Halbheer, Daniel
Bühler, Stefan
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Discussion paper / Universität Sankt Gallen, Department of Economics
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Persuading consumers with social attitudes
Bühler, Stefan
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Halbheer, Daniel
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2011
Persistent link: https://www.econbiz.de/10009285268
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Selling when brand image matters
Bühler, Stefan
;
Halbheer, Daniel
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2010
Persistent link: https://www.econbiz.de/10008750615
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