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~person:"Berekoven, Ludwig"
~person:"Buber, Renate"
~subject:"Internationales Marketing"
~subject:"Scientific method"
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Internationales Marketing
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Berekoven, Ludwig
Buber, Renate
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
3
Consumption culture in Europe : insight into the beverage industry
1
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ECONIS (ZBW)
4
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Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane
;
Moscarola, Jean
;
Mestrallet, Anne …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 116-165)
.
2013
Persistent link: https://www.econbiz.de/10009720265
Saved in:
2
Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
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3
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
Saved in:
4
Denke-Laut-Protokolle
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 555-568)
.
2009
Persistent link: https://www.econbiz.de/10003827418
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