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~person:"Berentzen, Johannes"
~person:"Takeuchi, Yoshiyuki"
~subject:"Brand management"
~subject:"Sales promotion"
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Enterprise as a carrier of culture : an anthropological approach to business administration
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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One history, two narratives : the company myths of Japanese whisky companies
Takeuchi, Yoshiyuki
- In:
Enterprise as a carrier of culture : an anthropological …
,
(pp. 167-187)
.
2019
Persistent link: https://www.econbiz.de/10012031262
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Promotions: Erfolgtreiber der Markenpolitik : Konsumanlässe und Kaufsituationen als "Anker" vertrieblicher Marketingunterstützung
Berentzen, Jan B.
;
Berentzen, Johannes
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 147-161)
.
2005
Persistent link: https://www.econbiz.de/10003214677
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