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~person:"Berezan, Orie"
~person:"Scheer, Burkhard"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenkarte"
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Relationship marketing
Kundenbindungsprogramm
7
Loyalty program
7
Beziehungsmarketing
5
Deutschland
4
Germany
4
Hotel industry
3
Hotellerie
3
Customer value
2
Einführung
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Implementation
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Kundenwert
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Betriebliche Kennzahl
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Consumer behaviour
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Controlling
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Customer loyalty
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Customer satisfaction
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Data Mining
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Data mining
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Dynamic pricing
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Financial ratio
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Grounded theory
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Hedonic value
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Konsumentenverhalten
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Kundenzufriedenheit
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Loyalty programs
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Management control
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Preismanagement
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Pricing strategy
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Revenue management
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Revenue-Management
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Strategic alliance
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Strategische Allianz
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Viral marketing
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Virales Marketing
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commitment
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communication
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eWOM
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electronic word-of-mouth
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loyalty
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Berezan, Orie
Scheer, Burkhard
Bijmolt, Tammo H. A.
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Tanford, Sarah
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Mattila, Anna S.
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Chun, So Yeon
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Caminal, Ramón
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of revenue and pricing management
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
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1
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
2
Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
3
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
4
Kundenkartenprogramme als Instrument des wertorientierten Kundenmanagements
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 2-36)
.
2007
Persistent link: https://www.econbiz.de/10003511376
Saved in:
5
Aufbau und Nutzung von Kundenwissen durch Kundenkartenprogramme
Scheer, Burkhard
;
Schneider, Svenja
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 65-86)
.
2007
Persistent link: https://www.econbiz.de/10003511379
Saved in:
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