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~person:"Berg, Hanna"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
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