Quach, Sara; Thaichon, Park; Roberts, Robin E.; Weaven, … - In: Marketing Intelligence & Planning 39 (2020) 3, pp. 377-393
relationships are moderated by customer knowledge. Design/methodology/approach: The data were collected from 4,208 customers in the …. In addition, customer knowledge significantly moderates the effects of loyalty layers and expectations on both … attitudinal loyalty and behavioural loyalty. Originality/value: The study extends the current body of knowledge by incorporating a …