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~person:"Berger, Doris"
~person:"Kaapke, Andreas"
~person:"Mau, Gunnar"
~person:"Nyilasy, Gergely"
~subject:"Marketing management"
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Marketing management
Handelsmarketing
13
Retail marketing
13
Deutschland
8
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5
Beziehungsmarketing
4
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4
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Handelsmanagement
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Berger, Doris
Kaapke, Andreas
Mau, Gunnar
Nyilasy, Gergely
Czech-Winkelmann, Susanne
2
Ots, Mart
2
Schmieder, Ulf-Marten
2
Argila Irurita, Ana Maria
1
Bastian, Antje
1
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1
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1
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1
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1
Chaniago, Harmon
1
Chen, Zhengyi
1
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1
Dorner, Babette
1
Drzazga, Marek
1
Efawati, Yen
1
Ergenzinger, Rudolf
1
Esch, Franz-Rudolf
1
Faßnacht, Martin
1
Fenner, Frank
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Franke, Nikolaus
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1
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1
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Huang, Ying
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Kenning, Peter
1
Krulis-Randa, Jan S.
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Ludewig, Dirk
1
Mattmüller, Roland
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Institut für Handelsforschung <Köln>
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European journal of marketing : EJM
1
Handelsforschung
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Journal of advertising research
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Wertschöpfung im Handel
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ECONIS (ZBW)
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Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
2
Integrated marketing communications (IMC) : why does it fail? ; an analysis of practitioner mental models exposes barriers of IMC implementation
Ots, Mart
;
Nyilasy, Gergely
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10011296215
Saved in:
3
Wertschöpfung im Handel durch Shopper Marketing
Gartmeier, Vanessa
;
Mau, Gunnar
- In:
Wertschöpfung im Handel
,
(pp. 122-139)
.
2014
Persistent link: https://www.econbiz.de/10010257717
Saved in:
4
Handelsmarketingtechnische Besonderheiten für eine reife Zielgruppe : eine empirische Analyse der Generation 50plus
Berger, Doris
- In:
Handelsforschung
21
(
2007
),
pp. 43-53
Persistent link: https://www.econbiz.de/10003453543
Saved in:
5
Reaktionsmöglichkeiten für Handelsunternehmen im Hinblick auf die Veränderungen der Altersstruktur : Berichtsband
Kaapke, Andreas
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003258537
Saved in:
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