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~person:"Berger, Doris"
~person:"Kaapke, Andreas"
~person:"McNeill, Lisa S."
~subject:"Marketing management"
~type_genre:"Article in journal"
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Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S.
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
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Handelsmarketingtechnische Besonderheiten für eine reife Zielgruppe : eine empirische Analyse der Generation 50plus
Berger, Doris
- In:
Handelsforschung
21
(
2007
),
pp. 43-53
Persistent link: https://www.econbiz.de/10003453543
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