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~person:"Berger, Jonah"
~subject:"Contagion effect"
~subject:"Experiment"
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Berger, Jonah
Falk, Armin
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Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
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2
Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377074
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