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~person:"Berger, Jonah"
~subject:"Kommunikation"
~subject:"Markenimage"
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha
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Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376749
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Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.
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Berger, Jonah
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2010
Persistent link: https://www.econbiz.de/10009377077
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