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~person:"Berger, Jonah"
~subject:"Kommunikation"
~subject:"Social network"
~subject:"Social relations"
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Kommunikation
Social network
Social relations
Social Web
10
Social web
10
Viral marketing
6
Virales Marketing
6
Communication
4
Consumer behaviour
4
Emotion
4
Konsumentenverhalten
4
word of mouth
3
Internet marketing
2
Language
2
Online-Marketing
2
Sprache
2
online content
2
Digital goods
1
Digitale Güter
1
Empirical method
1
Empirische Methode
1
Gesundheitsvorsorge
1
Information dissemination
1
Informationsverbreitung
1
Linguistics
1
Linguistik
1
Media usage
1
Mediennutzung
1
Microblogging
1
Newspaper
1
Online social networks
1
Perception
1
Preventive care
1
Social apprehension
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Social influence
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Social transmission
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Soziale Beziehungen
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Berger, Jonah
Kuchler, Theresa
31
Stroebel, Johannes
31
Bailey, Michael
25
Sabatini, Fabio
14
Cao, Ruiqing
13
Gaudeul, Alexia
10
Whinston, Andrew B.
10
Sarracino, Francesco
9
Bauernschuster, Stefan
8
Falck, Oliver
8
Woessmann, Ludger
8
Gloor, Peter A.
7
Hillenbrand, Sebastian
7
Hinz, Oliver
7
Li, Yung-Ming
7
Qiu, Liangfei
7
Ruyter, Ko de
7
Van Den Bulte, Christophe
7
Warkentin, Merrill
7
Zenou, Yves
7
Buxmann, Peter
6
Carley, Kathleen M.
6
Chen, Xi
6
Fang, Xiao
6
Kane, Gerald C.
6
Nobre, Helena
6
Pantano, Eleonora
6
Russel, Dominic
6
Zhou, Junjie
6
Acemoglu, Daron
5
Antoci, Angelo
5
Bai, Xue
5
Berger, Ron
5
Chen, Ying-Ju
5
Colladon, Andrea Fronzetti
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Giannetti, Caterina
5
Godes, David
5
Gupta, Abhinav
5
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
4
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Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
4
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
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