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~person:"Berger, Jonah"
~type:"article"
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Berger, Jonah
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
2
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 561-573
Persistent link: https://www.econbiz.de/10009658053
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