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~person:"Berger, Viktor J. F."
~person:"Regier, Stefanie"
~subject:"Television industry"
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Television industry
Commercial television
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Privater Fernsehsender
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Berger, Viktor J. F.
Regier, Stefanie
Dietl, Helmut
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UTB / Medienwissenschaft, Medienwirtschaft
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Der deutsche Fernsehmarkt
Berger, Viktor J. F.
-
2008
Persistent link: https://www.econbiz.de/10003712399
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Was ist ein Fernsehsender wert? : zum Einfluss der Markenpersönlichkeit auf den Markenwert bei Medienmarken
Huber, Frank
;
Regier, Stefanie
;
Aboulzahab, Mona
-
2006
Persistent link: https://www.econbiz.de/10013439543
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