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~person:"Bergkvist, Lars"
~person:"King, Stephen"
~subject:"Brand management"
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Brand management
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Bergkvist, Lars
King, Stephen
Pelsmacker, Patrick de
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
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