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~person:"Bergmann, Andreas"
~person:"Hervet, Guillaume"
~subject:"Advertising"
~subject:"television"
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Bergmann, Andreas
Hervet, Guillaume
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport finance
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Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
2
Factors that shape the demand for international football games across different age groups
Bergmann, Andreas
;
Schreyer, Dominik
- In:
International journal of sport finance
14
(
2019
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10012156162
Saved in:
3
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
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