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~person:"Bergmann, Uwe"
~person:"Rekom, Johan van"
~person:"Sandvik, Pål Thonstad"
~type_genre:"Book section"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Internetbasierte Nachhaltigkeitsberichterstattung : maßgeschneiderte Stakeholder-Kommunikation mit IT
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Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
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2
Einbindung des Internets in die Nachhaltigkeitskommunikation von Henkel
Bergmann, Uwe
;
Zak, Marta
- In:
Internetbasierte Nachhaltigkeitsberichterstattung : …
,
(pp. 175-184)
.
2008
Persistent link: https://www.econbiz.de/10003753996
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