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~person:"Berkman, Dave"
~person:"Dave, Dhaval"
~person:"Holden, Steinar"
~subject:"United States"
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Hörfunkwerbung
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Radio advertising
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Berkman, Dave
Dave, Dhaval
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ECONIS (ZBW)
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Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
Saved in:
2
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
3
The development of American television as an advertiser-supported medium : as seen by the contemporary American press
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
8
,
pp. 14-26
Persistent link: https://www.econbiz.de/10001072509
Saved in:
4
The not quite so inevitable origins of commercial broadcasting in America
Berkman, Dave
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 34-43
Persistent link: https://www.econbiz.de/10001072511
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