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~person:"Berkmann, Manuel"
~subject:"Internet marketing"
~subject:"Markenimage"
~type_genre:"Aufsatzsammlung"
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Assertiveness & cooperativeness
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Betriebliche Wertschöpfung
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Consumer behaviour
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Customer engagement & partner engagement
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Customer integration
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Field service employees
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Inter-firm cooperation
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Kundenintegration
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Lieferantenmanagement
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Motivation-Opportunity-Ability (MOA) framework
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Service-sales ambidexterity
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Unternehmenskooperation
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Berkmann, Manuel
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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