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~person:"Bernard, Gilles"
~person:"Kravets, Olga"
~person:"Krutulyte, Rasa"
~subject:"Markenführung"
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Russia’s "pure spirit" : vodka branding and its politics
Kravets, Olga
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10009692963
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