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~person:"Bernatzik, Hugo Adolf"
~person:"Cayla, Julien"
~person:"Wägar, Karolina"
~source:"econis"
~subject:"Lernprozess"
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Search: subject_exact:"Cultural anthropology"
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Journal of marketing
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Qualitative market research : an international journal
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Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
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2
Exploring the mundane and complex : the use of ethnography for studying customer-oriented learning
Wägar, Karolina
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009548812
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