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~person:"Bernatzik, Hugo Adolf"
~person:"Cayla, Julien"
~source:"econis"
~subject:"Narrative method"
~subject:"Private consumption"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Selling pain to the saturated self
Scott, Rebecca
;
Cayla, Julien
;
Cova, Bernard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011763783
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Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
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